Joe Black is dying. Doctors told him that his lung disease was incurable and gave him only two years to live. But he didn't care and he's completely at ease, drinking tea, sitting in the armchair of his bright living room in the south of Rabat, his black cat curled up in his lap. He's perfectly calm, because he's going to be immortal. Like thousands of people, Joe Black made plans to stay alive in the digital world after leaving the real world. He signs up for DeadSocial, a free online service that ensure that the essence of who you were, remains forever alive on the internet. It cheats death. With this kind of service, Joe Black could wish his descendants all the best at the turn of the next millennium.