MP-2026 INTERNATIONAL SNOW REPORT

The International Report on Snow & Mountain Tourism offers the most comprehensive global overview of ski resort performance and the state of the ski industry. Authored by Laurent Vanat, a recognized international expert in ski resort benchmarking, this annual publication has become the leading reference for snow tourism statistics worldwide.
Drawing on data from nearly 70 countries with equipped outdoor ski areas, the report provides detailed insights into skier visitation, lift infrastructure, participation rates, and international tourism flows. It also highlights the rising influence of markets in Asia and Eastern Europe and discusses the prospects and limitations for future growth in global skiing.